I think there have been a lot of good options listed here... but my original thought is again my current thought... especially if this is at your dealer where you just dropped $$$ for your car and you just showed them that you intend to use them for service too (which is even more lucrative for them).
TLDR (I'm warning you

):
You came in with pristine brand new wheels... and you expect to leave with pristine brand new wheels.
Read on if you dare:
No need to scream, yell, rant, bash them on social media (at least yet).
Have a private, sensible, quiet, calm conversation with service manager and let them know that this has been constantly on your mind and here are your thoughts:
-ask them to honestly put themselves in your position where you just:
- bought an expensive car from them
- you've just demonstrated your intention to use them for ongoing service even for the most basic tasks and want to continue that relationship
-ask them if they brought anything (not just talking automotive) brand spanking new to a professional authorized/certified dealer/servicer for a minor/basic/routine (dare I say simple) service and it was returned with multiple/repeated points of damage that wouldn't it be more than fair/completely reasonable/expected to just own up to it, apologize, and let you know that they intend to just replace it with the same new product(s) that are in the same condition (brand spanking new & pristine) as when it was presented to them?
...and if that does not work keep escalating a level.
Now on the other hand, it does just look like curb rash (pictures may be misleading) ... which I've been guilty of inflicting on my own wheels more than once and when I've had them refinished they've looked perfect at times or at least pretty darn close (enough where I was plenty OK with it).
So you can be the good guy and let them know that this time you'll be the good guy and settle for them to re-finish them (or them to reimburse where you want them fixed up) to your satisfaction (including warranty/guarantee in line with OEM)... but that moving forward you expect yadda yadda or you also want complimentary blah blah or even for them to just take extra care with your car (possibly assigning a dedicated service advisor/ tech) or at least remember how reasonable you were in case of any future situations.
Whatever makes you comfortable with your decision and let's you sleep at night without regretting how you handled it is your right choice.
Holy crap, I was not intending on having this post run on like that. I've heard of verbal diarrhea..I guess this is typed


? Sorry