Local dealer has a $92k Track Edition with the A10 on the way. It's going to sit. The other 2 or 3 4BWs they have are also A10s and are around $70k. They are sitting. They had a manual Track Edition for $85k which sat around for about a month and a half or two months before someone snatched it. It's a bit much, IMO, and kinda defeats the value proposition of the 4BW. It's value exists because of its price, and the $20k worth of stuff that comes in the Track Editions don't really enhance the driving experience. An $85k-90k 4BW is still a $60k car underneath all that glitz and glam, and no amount of coping, self justification, and confirmation bias is going to change that. If the extra $20k+ went in to actually objectively enhancing the performance of the car, then I'd say it would possibly be worth the premium. But it doesn't.
The 4BW I'm speccing out is under $70k(likely more than $70k now that I've been bumped to a 2024 allocation), since I don't need nor want all the driver assist stuff and extra tech. Just the mid-level 'suede' buckets, PDR, and bronze wheels. I wanted the carbon package 1, but I'll skip it due to inevitable constraints. And it'll save me $6k. I'm glad Cadillac made the driver assist stuff optional, because I'm not a fan of them. More or less a stripper/pov spec, but it'll be a fun weekend car and I'll be taking it to the track maybe once a month during the warmer months. I would buy a manual track edition for $75k at most. I don't want all that extra crap in there so therefore, I don't want to pay for them.
Yeah, I feel the same. The dealers all around me have their 4BW Track Editions and I haven't seen one sell yet. I tend to be a price/performance type of buyer. If you are coming from Camaro or even the C7 Corvette world and the associated pricing I find it hard to justify spending the money. I feel like those highly optioned 4BWs and Track Editions are going to experience huge depreciation since they are not highly sought after as the 5BW and at the end of the day there are no mechanical or performance improvements made to the vehicle.
To me the 4BW is really a 4 door Camaro with a twin turbo V6. I just don't see why a 4BW has to cost so much more than a Camaro 2SS with 1LE package at $52k. Even my 2021 ZL1 was $67k. MSRP, which is still less than most 4BWs.
The Camaros include Recaros, HUD, E-Diff, Mag-ride, 6 piston Brembos, 20" forged wheels with track tires, dual mode exhaust, Tremec TR6060, and you get a V8 option. I think Cadillac would do better if they had bundled packages instead of nickel and diming for all the options. The base price is reasonable for a high performance sports sedan but once you start ticking the boxes it gets expensive real quick. For example, HUD, $725, PDR $1600, you want the same wheels painted black, $600, painted bronze, $1500. You want your car any color other than black or white, $625, you want the same brake calipers painted red, blue or bronze, $600, red seat belts, $400, mid-tier sport bucket seats, $3k, leather seats, $5500, automatic transmission $3175 with mandatory packages. Then if you want the car to look as cool as it does in all the pictures you need to spend over $10k on carbon fiber packages. I get that is this a fairly low volume vehicle targeted at a shrinking demographic but still seems excessive.
What I appreciate most about the 4BW is that is strikes a good balance of performance and practicality and I can row my own gears. It ticks a lot of boxes but once it goes north of $70k I think the value proposition is lost. Just my opinion, no offense to anyone.