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by Rob
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2011 Cadillac CTS-V - Coupe
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Cadillac to wow customers with total customer experience

Apr 26, 2012 - 9:10 AM - by Rob
Customer Experience is New Luxury Battleground

Cadillac institutes cultural initiatives to improve customer service

2012-04-25

DETROIT – The fierce competition between luxury automotive brands extends beyond artfully designed, high-tech new products. It’s about capturing the hearts and minds of affluent customers before product or price enter the equation.

“While we’ve performed fairly well in customer service, we sensed a bigger opportunity,” said Kurt McNeil, vice president of Cadillac Sales and Service. “We call the approach Defining Moments – the fact that every interaction with a customer can potentially define our brand.”

Spurred by the brand’s ongoing momentum in product and marketing, Cadillac gained insights from outside the automotive space to enhance its approach to customer experience.

“Cadillac is the real thing when it comes to the products, and its... [Read More]
  0 Replies | 81 Views


Next-Generation 2014 Cadillac CTS Spy Photos

Apr 24, 2012 - 6:37 AM - by Rob
Not too much to reveal, but it does appear to be riding on a stretched platform and slightly larger in size:

SPIED! Next-Generation 2014 Cadillac CTS Spy Photos
  0 Replies | 128 Views


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North VA events?
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2013 Cadillac CTS and...
04-22-2012 09:43 AM
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04-22-2012 09:43 AM
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