Cadillac Global Sales Increase 32.8% as Brand Reaches Key Growth Milestones

Cadillac Global Sales Increase 32.8% as Brand Reaches Key Growth Milestones

GM Press Release
12-02-2016

Cadillac sold 30,849 vehicles globally in November, an increase of 32.8 percent and the sixth consecutive month of double-digit percentage increases for Cadillac, the last five of which have topped 20 percent.

Growth in both of the largest markets powered Cadillac’s overall increase. Sales in the United States grew 14.5 percent in total and 17 percent among retail consumers. In the U.S., Escalade sales grew 24 percent, achieving the best November since 2007, and the all-new XT5 crossover had its best month since its launch earlier this year.

In China, sales rose 69.8 percent as Cadillac reached a new milestone. In November, the brand crossed the 100,000-unit mark in annual sales for the first time, setting a new record for calendar year sales. For the year to date, the brand has grown sales 46 percent in China and 10.5 percent globally.

Cadillac’s growth included a continuation in its trend of attaining higher brand prestige alongside volume growth. The brand’s average transaction price in the U.S. market reached the highest level ever: $53,690 per unit (according to Power Information Network).

“Cadillac’s rising product substance is driving consistent global growth, not only in sales volume but also in terms of brand prestige,” said Cadillac President Johan de Nysschen. “Additionally, crossing the 100,000-unit threshold in China is an important achievement, as for the first time in our long history Cadillac has developed a second volume hub to support our stronghold in the U.S.”

Cadillac sales in key regions appear in the table below

SALES BY REGION.

 

*China retail sales
**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)