Bradan Donaldson
Semiconductor shortage hits Cadillac as March Cycle 1 Consensus is canceled for the 2021 Cadillac CT4 and CT5
A couple of weeks ago, we had the opportunity to take part in a Chevrolet local area marketing meeting to go over the current state of production and marketing for all of Chevrolet’s platforms.
While Chevy Malibu, Equinox and Trax production continues to be impacted by the semiconductor shortage and the assembly plants responsible for production of those models remain closed through mid-April.
Right now, Chevy’s primary focus is on Silverado, Tahoe, Suburban and Corvette production in order to meet the demand for those vehicles.
Cadillac Production is now Feeling the Same Effects
A similar situation is now hitting Cadillac which could potentially affect the start of regular production for the 2022 Cadillac CT4-V and CT5-V Blackwing models.
On March 11, Cadillac’s Vice President of Sales, Service and Marketing, Mahmoud Samara sent out the following message to Cadillac dealers:
“As promised on our recent all dealer call, we are committed to providing relevant updates regarding the global, industry-wide shortage of semiconductors. Unfortunately due to this ongoing situation Lansing Grand River Assembly operations will stop production of CT4 and CT5 as of Monday, March 15. At this stage we expect the stoppage will last through at least the end of the month.
These measures are unfortunate but necessary. We continue to leverage every available semiconductor to build and ship our most popular and in-demand products, including the new Escalade.
We will continue to communicate often to keep you informed and thank you for your support as we manage through this fluid situation together.”
Earlier today, Cadillac dealers received an update regarding March Cycle 1 Consensus for 2021 Cadillac CT4 and CT5 orders which includes CT4-V and CT5-V orders:
Based on the recent announcement in which production will be idled at our Lansing Grand River Assembly Center, the decision has been made to cancel March Cycle 1 Consensus for the 2021 Cadillac CT4/CT5 and the Chevrolet Camaro.
We reached out to our sources asking if the semiconductor shortage and what we’re seeing right now with CT4 and CT5 production could have a potential impact on 2022 Cadillac CT4-V and CT5-V Blackwing production which is expected to begin in July. Below is the response we received:
…there is the possibility that this could affect Blackwing however, there has not been any confirmation of this at this time. I believe they will be given prioritization given the price tag, and high visibility of the Blackwing model line.
More Similarities Between the Corvette and the Blackwing Other Than an Engine
We know that given the visibility and extremely high demand for the all new C8 Corvette, Chevrolet is doing everything they can to make sure that production continues even though various supply chain disruptions have occurred due to the ongoing COVID-19 pandemic.
I wouldn’t be surprised if Cadillac tries to do the same thing with the 2022 Blackwing Cadillacs given how quickly the first 500 reservations were scooped up and the buzz that the Blackwing has generated since its official unveiling last month.
We’ll have more information for our readers as it becomes available to us.
Chime in with your thoughts in our Blackwing Forum!
